Prius

The planet we see tomorrow 

depends on the technologies

we choose today 

 

As Toyota plans to introduce full hybrid technology across its core model ranges, it continues to refine the quality, performance and owner-appeal of Prius, still the world’s best-known and best-selling hybrid vehicle.

In 2012 guise, the third-generation Prius is now an even an even stronger proposition thanks to a rationalisation of the range which means that in its latest incarnation, the 1.8 CVT Exclusive is also a bargain.

As ever, the appeal of Prius is underpinned by its outstanding efficiency: it continues to deliver 89g/km CO2 emissions – the lowest level in its class – and a combined cycle fuel consumption figure which errs ludicrously on the side of frugality (just 3,9 litres per 100km). Thanks to hybrid technology, the Prius is just as miserly on fuel when travelling around town – you’re looking at consumptions of just 3,9 litres per 100km in the urban cycle (same as combined) and 3,7 litres per 100km in the extra-urban cycle.

Exterior
The 2012 Prius is bang on-trend in terms of Toyota’s new design approach, which introduces a stronger focus on the lower part of the car’s front end. The new styling brings a new bumper and a larger lower grille that gives the vehicle a low and wide look.

There are new LED headlamps with integrated washer system, too, and the LED daytime running lights have been relocated in the bumper beneath the turn indicators, while the foglights move to within the lower grille. It goes without saying that the door mirrors are heated and come with a power-folding feature.

At the rear the combination lamps have a new look, and there are new-design aero wheelcaps for the 15-inch wheels. These styling tweaks add an extra 20mm to the car’s length, but Prius’s wheelbase and its highly efficient aerodynamic performance (Cd 0.25) are unchanged.

Interior
Detail touches in the 2012 Prius combine to raise the perception of quality in the look and feel of the trim, surfaces and upholstery. New, darker materials are used for the dashboard and silver inserts have been added to the centre console and air vents and the hybrid system start button gains blue illumination.

The front seats are new and offer wider adjustment, both fore and aft and in height range,

making it easier for the most comfortable driving position to be achieved. The drivers seat features partial electric adjustment. Front seat warmers are standard.

Toyota’s attention to detail can also be seen in the redesign of the centre console box, which now has a built in cupholder that can be used without having to open the box lid. The 12V power socket, USB port and AUX audio input terminal have been moved to the front of the box for easier use.

Equipment
For 2012 the Prius gets the Full Monty treatment by offering just one model that comes with everything as standard despite the decidedly wallet-friendly price tag.

Going green doesn’t mean you have to become an ascetic. Just look at the toys the new Prius Exclusive offers on the standard menu:

- Toyota’s innovative touchscreen system for audio, multimedia connectivity, satellite navigation and Bluetooth plus a rear-view camera.

- Linked to SatNav, the new Prius features Advanced Traffic Pattern Intelligence (feeds through the latest information on traffic conditions while en route).

- Voice recognition for music search and play, and phone contacts search and call functions. 

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