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Toyota made history at the 2012 Dakar Rally in South America when three Toyota Hilux pickups built and developed in South Africa by Toyota Motorsport finished third, sixth and 11th in an 8 000-kilometre 15-day marathon that saw the original 161 starters in the car category reduced to 79 at the finish.

It is now a matter of record that 2009 Dakar winners Giniel de Villiers and German co-driver Dirk von Zitzewitz achieved a remarkable third place on the podium in a Toyota Hilux pickup backed by IMPERIAL Toyota, Duxbury Netgear and the Innovation Group.  Team-mates Duncan Vos and Rob Howie were 11th in the second IMPERIAL Toyota Hilux, while Argentine privateer Lucio Alvarez and Bernardo Graue were sixth in a Hilux entered by the Belgian Team Overdrive. 


Toyota Racing, which is based at Toyota Motorsport in Cologne, Germany, will make its race debut on in the Six Hours of Spa-Francorchamps. Toyota Racing intends to enter two TS030 HYBRID cars in the subsequent Le Mans 24 Hours
South African road cycling champion, Darren Lill, started the year off on a perfect note when he led his IMPERIAL Toyota sponsored Bonitas professional team to a podium clean sweep at the 85km Cycle Lab Cape Cobra Challenge in Cape Town on Sunday.
Miss Earth South Africa in association with Consol is proud to officially announce its 2012 roll out campaign and plans for their tenth year anniversary.
IMPERIAL Logistics, a global leader in logistics and supply chain management has acquired international, cross border transporter IJ Snyman Transport.
Toyota made history at the 2012 Dakar Rally in South America when three Toyota Hilux pickups built and developed in South Africa by Toyota Motorsport finished third, sixth and 11th.